Scott Russell

Scott’s expertise is in listing and marketing real estate. His background is in internet marketing and e-commerce; as a result, his listings consistently receive incredible exposure and more showings than the market average. He is also a Guild member of the Institute for Luxury Home Marketing, a designation reserved for agents who have extensive experience listing and selling properties over $1 million.

Scott’s approach to real estate is to educate his clients about the market as much as possible so that they can make an informed decision when it comes to pricing a listing or making an offer. His laid-back, friendly personality (remember, he’s a Southerner!) is refreshing to buyers and sellers alike.

Scott discovered Asheville by working as a counselor at summer camp. In 2003, after 3 summers working at Camps Timberlake and Merri-Mac in Black Mountain, Scott moved to Asheville. He earned his real estate license in 2006 and has worked full-time as a Realtor ever since. His undergraduate and graduate degrees are both from the University of Mississippi (B.S. in Marketing & Management 2000, Master of Business Administration 2003).

Scott’s wife, Lisa, also holds a real estate license. They have 2 boys. When he’s not listing or selling real estate, Scott is probably standing in a river trying to entice a trout to take his fly, playing tennis, struggling to keep up with his sons on a snowboard, or reliving the glory days in the Asheville flag football league.

Credentials:

• Licensed since 2006 in North Carolina
• Ranked in the top 2% of all Realtors in Asheville in sales production since 2006
• Top-producing agent overall in Black Mountain since 2006
• Over $160 mil. in career sales
• Over 550 properties sold
• Certified Luxury Home Marketing Specialist (Guild Member)
• Member of the Allen Tate/ Beverly-Hanks Chairman’s Circle

Areas of Expertise:

• Luxury Home Marketing
• Second Homes and Vacation Homes
• Short Sale and Foreclosure Listings
• Commercial Real Estate
• Multi-Family Properties
• Vacant Land

Founder of Freestone Properties

In 2016, Scott and Lisa founded Freestone Properties. After working for other real estate companies (both small and large) since 2005, Scott and Lisa decided it was time to start their own company. Named for the freestone mountain streams for which the Asheville, North Carolina area is famous, Freestone Properties is a small and innovative real estate firm that takes a modern and adaptable approach to real estate marketing.

In the Fall of 2024, Freestone Properties partnered with Allen Tate/Beverly-Hanks to form a “best of both worlds” partnership. As a hyper-local, family owned real estate firm with the backing of the largest real estate company in the Carolinas, we created a collaboration of two companies focused on delivering exceptional service to our clients. This partnership has enabled us to combine our expertise with additional tools and resources of a large company while still maintaining our boutique approach.