Real Estate Photography in Asheville One of our favorite parts of marketing real estate listings is the photography! Real estate photos are crucial to our other marketing steps, and it's always fun to see just how beautiful a home looks with professional photography. A true professional can take advantage of a home's lighting to make its features really appeal to buyers. There are several Continue Reading
Real Estate Marketing
Coronavirus in Asheville: Impact on People, Economy, & Real Estate
Since the COVID-19 pandemic started, we have seen a lot of adjustments in the Asheville real estate market. This affects the supply of new homes for sale, the demand for homes, and of course how we market and show real estate listings. For the latest on market statistics, including current inventory levels, check out our real estate market update page. For more information on how we are Continue Reading
Are Zillow Zestimates Accurate?
A few years ago, we wrote an article about the accuracy of Zillow Zestimates. At the time, we pointed out that Zillow based their Zestimates on quantitative data, such as square footage, year built, number of bedrooms, etc. Since then, Zillow has made improvements to its algorithm to include other factors in its Zestimates. But there are still some things that you should consider when looking at Continue Reading
Asheville’s MLS Now Features “Coming Soon” Listings
The Asheville real estate market remains very strong, especially in the more affordable price ranges. It's February as I write this, and this is typically the slowest time of year in terms of inventory. Let's take a look at the current inventory figures. Current Inventory Now that inventory levels have bottomed out, it's time to start thinking about the spring listing season. Many sellers Continue Reading
Professional Real Estate Photography May Result in a Higher Selling Price
As a realtor that has been in the business since 2006, I have seen a lot of listings and a wide variety of quality for the photography in those listings. From high-end luxury homes with magazine-quality photography to out-of-focus photos that were uploaded to MLS upside-down (seriously), photography among real estate listings runs the full spectrum. I am always amazed when I see a high-end home Continue Reading
4 Reasons Advertising in a Real Estate Magazine Will Not Sell Your Home
Many home sellers I meet ask me if I advertise in a real estate magazine (or real estate book). Before I advertise any home in any type of media, I want to know if it will help to sell the home. And according to the National Association of REALTORS, real estate books and magazines result in less than 1% of home sales nationally. Real estate magazine publications are available just about Continue Reading
